With new technologies come great opportunities

New technologies have changed many aspects of the way any business operates today and this change occurred very fast. In today's world, in an ever-evolving commercial and social landscape, Businesses need to anticipate technological change and adapt to it in a very short time. This applies to all areas.

Data Today

Data analysis is crucial for today’s business. Knowing your customers due to well analysed data offers great opportunities. Data visualization enables decision makers to see analytics presented visually and to identify new patterns. User- & data centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA).

Visualisation matters. Wether used for displaying data, creating concept or detailed design, in 3D or 2D, everything will help the observer to understand your product and your brand.

Design exists to create associations, assign meanings and support intentions.

Market Research

Market research should be designed to help you and your business become more competitive and profitable. Here are some questions you might consider when designing your market research. Is there a need in my market that my company can fill? Are my products and services meeting the needs of my customers? Am I pricing my products and services effectively? Qualitative research tries to uncover the reasons for behaviors, attitudes and motivations.

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. When you conduct marketing research, you can use the results either to create a business and marketing plan or to measure the success of your current plan.

Marketing Analytics

From increasing customer expectations to an always-on approach to brand engagement and the inexorable rise of real-time engagement via mobile and social media, marketers face a fast changing and challenging environment.

The Digital Marketing Insights Report from Teradata and Celebrus Technologies reveals a clear focus on personalisation and the use of real-time data over the next two years. There are limitations to aggregated data, including web analytics. Instead, organisations need to put a robust data foundation in place and look closely at the value of journey mapping, golden pathing and affinities analysis.

Insight Analytics provides a comprehensive set of visual and intuitive dashboards to focus in on key metrics and improve operations

Brand Marketing

A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Brand marketing influences the decisions of a variety of customers, including both end consumers and businesses.

Analyzing your customer data provides valuable audience insights, which informs your media and creative strategy, and also helps you identify similar customers to grow your business. Moreover, access to customer and marketing data allows marketers to achieve new levels of meaningful personalization, driving engagement, increased purchases and loyalty.

  • The goal is to turn data into information and information into insight. 

    Carly Fiorina
  • You can have data without information, but you cannot have information without data.

    Daniel Keys Moran
  • Recognizing the need is the primary condition for design.

    Charles Eames
  • Design is how it works.

    Steve Jobs
  •  Virtual Reality brings big data visualization to life.

  • The analysis of data will not by itself produce new ideas.

    Edward de Bono
  •  There is no design without discipline. There is no discipline without intelligence.

    Massimo Vignelli
  •  What gets measured gets managed.

    Peter Drucker
  •  The price of light is less than the cost of darkness.

    Arthur C. Nielsen


Until 2020, the amount of digital data produced will be around 40 zettabytes.Which means that there will be around 5,200 GB of data for every person on Earth (source IDC).

The majority of data then will be produced by machines while exchanging informaion over data networks. which would include e.g. data from sensors or smart devices. For now only a small part of the data being produced has been explored for its value through data analytics. IDC Research estimates that by 2020, 33% of all data will contain information that might be valuable if analyzed. In a quote from a IDC report in April 2014 it is been said that from 2013 to 2020 the digital universe is going to grow by a factor of ten. From 4.4 trillion gigabytes it is today to 44 trillion. It more than doubles every two years.

Companies in the top third of their industry, in the use of data driven decision making, are on average 5% more productive and 6% more profitable than their competitors. McKinsey showed that a typical marketing budget could be cut by 15 to 20% and still not lose marketing ROI. So these are some big effects and big impacts that marketing analytics can have on firm performance.

In 2018, data will continue to take the center stage for all marketing activities.
Find out who your target customers are, how to reach them and how to optimize operating models to meet their needs. Well executed marketing programs drive up both revenue and profits. Build the most effective customer segmentation capabilities and apply customer insights across your business.

I hope the above is useful to you. Do not hesitate to contact me at Mike@MichaelThomasWolff.com with any questions.





Michael Wolff Analytics

I believe in a diverse range of creativity and ideas in anyone of us. If there is anything I can do for you, do not hesitate to contact me.
Let’s work together.
You can contact me by using the form below, or by emailing me at: mike@michaelthomaswolff.com