Data Today
Data analysis is crucial for today’s business. Knowing your customers due to well analysed data offers fantastic opportunities. Data visualization enables decision makers to see analytics presented visually and to identify new patterns. User- & data centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA).
Maintaining excellent quality data is essential. Data cleansing or data cleaning is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database and refers to identifying incomplete, incorrect, inaccurate or irrelevant parts of the data and then replacing, modifying, or deleting the dirty or coarse data.
Administratively, incorrect or inconsistent data can lead to false conclusions and misdirected investments on both public and private scales. Data cleansing ensures that the customer data is used in the most productive way. (Source: www.wikipedia.org)