As it looks like Business Intelligence is going to be going from strength to strength in 2017. Organizations in a variety of global markets are planning major investment in their Business Intelligence strategies this year. Over the pond in the UK, over three quarters of small to medium sized enterprises are planning a major analytics or data project this year.
Where there is investment, there is research; and where there is research, there is innovation. This means that we can expect some exciting steps forward this year, as organizations stumble over themselves to stay on the cutting edge of the discipline.
Data Diversity Is the Order of the Day
In order to keep ahead of the curve, businesses in 2017 are turning their attentions to a variety of different sources from which to draw their data. After all, why limit your insight when we are practically adrift in a sea of data and understanding?
If you can find a way to connect it to an analytics platform, it is a data source. This means, businesses now have the technology to measure just about everything. Need qualitative data from customer reviews? No problem. Want customer behavior data from a physical product itself? It’s yours. Looking for information on which of your competitors your churned customers have moved on to? Right here.
The fact is, you cannot get too much data, and the greater variety of sources you have for that data, the more comprehensive the understanding you can gain from it. This is why datasets and sources will be becoming increasingly diverse in 2017.